While Starbucks Shrinks in North America, It Aims to Grow in Türkiye

Coffee giant Starbucks decided to close 250 stores that performed poorly in the North American market. The company aims to make a strategic change in its global operations and balance the contraction in the Western market with new investments in markets with high growth potential, such as Türkiye.

Continuing its growth momentum in Türkiye, the brand aims to open 75 new stores this year. Increasing the total number of stores across Türkiye to 762 by the end of 2025, Starbucks continues its expansion strategy in the local market with determination.